Our story.
Unbeading, Yet Agile
PipeLaunch
PipeLaunch was initially created two years ago by their CEO Ben Asfaha and CTO Donny Santoso. At Salesforce, Ben's role was to help customers leverage innovative technologies to gain a competitive advantage. Donny has successfully been running a Salesforce practice for over 10 years, helping customers implement Salesforce and become more customer centric. PipeLaunch helps any salesperson that wants to improve their pipeline coverage to become more diligent at prospecting. Being one of the most crucial sales activities to achieve success in sales, it is also one of the most dreaded and time-consuming tasks. Automating and accelerating this process is the key to spending your sales golden hours helping more prospects and closing more deals.
Meet our team
Ben Asfaha
CEO & Co-Founder
Ben is responsible for the company’s strategic direction as well as ensuring customer, partner and employee satisfaction. Prior to PipeLaunch Ben was at Salesforce helping enterprise companies leverage innovative technologies to gain competitive advantage. It was at Salesforce that Ben had the initial concept for PipeLaunch, as he noticed the need for a sales engagement platform that leverages Artificial Intelligence technologies to help automate processes that could help sales teams spend more time selling. Outside of work Ben enjoys wine tasting, mountain hiking and spending time with his young family.
Donny Santoso
CTO & Co-Founder
As CTO Donny is focused on product vision, research and development. Donny’s objective is to ensure PipeLaunch maintains a competitive edge by leveraging the latest technologies in Artificial Intelligence and Machine Learning. Donny has a degree in Information Technology and has been running a successful Salesforce and CRM consultancy practice for the past ten years, during this time Donny has developed and brought to market four Salesforce business productivity Apps like Baucore - The only sales app for the building material industry, which are now being used by thousands of Salesforce users. Donny is a keen golfer and guitar player, if you can sing a song he can play it for you.
Philippe Gomes
Sales Director
Philippe is a Sales Director with an accomplished background as a multi-cultural business leader. He has strong international experience, having worked with both start-ups and large corporations. With 9 years of experience in the IT Security industry, Philippe is financially literate and results-oriented, with a strong track record of achieving revenue success.
Samuel Carreira
Lead Software Engineer
With a solid background in engineering, Samuel has extensive experience in developing apps for a wide range of platforms, from embedded devices to multiplatform enterprise software. He has also worked with some of the most prominent French retail groups to develop software solutions that meet their unique needs and requirements.
Ben McCarthy
Strategic Advisor
Ben McCarthy is a Salesforce enthusiastic, passionate about entrepreneurship, innovation, and helping people advance their careers on the Salesforce platform. He has 10 years of experience in the ecosystem, has previously run his own consulting firm, and is the founder of SalesforceBen.com, the largest Salesforce media platform in the world. Through his team at Salesforce Ben, he keeps the ecosystem updated with news, features, releases, and a lot more.
Doria Hamelryk
Strategic Advisor
Doria Hamelryk is a highly skilled and 20 years experienced professional with a background in Marketing and IT. As a Marketing Manager at Pipelaunch, she is responsible for leading and executing the company's marketing strategy. She also helps connect companies and individuals to create synergies through her knowledge and network in the Salesforce ecosystem.